STOP EVERYTHING. I must be living under a rock because I go to Target at least once a week and follow the lovely Lauren Conrad on every social media platform she has. There were times when I thought LC and I could be besties, if only I lived in Laguna and interned with her at Teen Vogue and worked with her and Whitney Port at People’s Rev…we’d be best…OK, I’m done.
ANYWAY, JOHN FRIEDA HAS BROUGHT BACK THE BEST PRODUCT THE BEACH BLONDE LINE EVER HAD. Seriously, I have childhood memories of this stuff perfecting my waves and it literally has been on the market for nearly two months and I had no idea until this afternoon.
Why didn’t anyone tell me? I feel like it couldn’t have been more than a month ago that I was complaining I wanted it back. Voile! Wish: Granted.
“Hello, John Frieda? This is your most dedicated Beach Waves user. In fact, I almost paid $45.00 for an expired bottle of this stuff on eBay a few months ago (and that was one of the cheaper ones listed!) WHY DIDN’T YOU CONTACT ME?!”
I must’ve used Beach Blonde Beach Waves every day from fifth grade until 11th grade when it disappeared on me and since then, nothing…and I mean nothing…not even a $40.00 bottle of sea salt spray…(Bumble & Bumble, I’m looking at YOU) has lived up to that $5.00 bottle of glory I remember walking to CVS for every few weeks. (Although, Sedu Beach Sea Salt Spray wasn’t bad…but it didn’t have that delightful, coconut-ty, sandy, amazingness smell like Beach Waves. It sort of did, but it wasn’t the same.)
So “the stuff” is back, deemed a “cult favorite” and renamed “Sea Waves.” I don’t care what it’s called, as long as it’s the same formula and smells as good as it did before. I’m literally going to buy out the stock that whatever store I get to first, has tomorrow, just in case they ever decide to take the stuff off the shelves on me again–at least I’ll have the ingredient list.
The price (unsurprisingly) has gone up a few bucks–anywhere from $8.50 to $9.00–but it’s a price I’m willing to pay if the product delivers like it did through my awkward years–giving me lustrous, texturized waves, enhancing my weird curls into a sea-dipped delight–like I’ve just walked out the ocean and let my hair dry in the sun. Seriously, I’d pay $45 or more for it. Hell, I almost did and it was expired, from like 2005. That is seriously scary and desperate, even for me.
I’ve sifted through the reviews online and many people received it in an Influenster box (I knew I should’ve paid more attention to those! I got one, once and then quit because they kept emailing me) and 100% of reviewers on the John Frieda website rated it 4 or 5 stars. (As I sifted, I found one 3 star review, but she seemed a little witchy, TBH.) Most people (kids these days) had never heard of it before, but I found a few reviewers who said it’s just as good as the original, so I believe the news is true!
And like I said, if LC is endorsing it, I’m down. We basically have the same hair right now (mine’s a little longer) and I regularly try to rock the beach wave and was missing this product.
So excited it’s back! Here’s a tutorial from LC on how to get those waves!
P.S. That party must’ve been pretty exclusive because even the most prominent beauty bloggers I know weren’t talking about the re-launch of this stuff. Still, I found out about it and couldn’t be more excited!