Essence of Erika is a personal blog written by Erika Leigh Belezarian.
I regularly receive products directly from beauty brands, beauty manufacturers, public relations companies, and brand marketing firms. In addition, I am regularly invited into salons, spas, dermatologist offices, makeup boutiques and other beauty destinations to meet experts and try out new services. It is also common that I am invited to view collections, preview new products or try services at restaurants, showrooms, trunk shows and boutiques. I may also receive articles of clothing, accessories and gift items to include in fashion posts or gift guides, as well as products to be incorporated/reviewed in DIY or craft projects, recipes and food.
These products/services are graciously submitted/offered for editorial consideration on Essence of Erika. Complimentary services, gratis products, and press samples never compromise my coverage. If don’t like the experience, product or product result, it will not receive coverage on Essence of Erika.
My task as the creator and editor of this site is to sift through tons of new hair, makeup, skincare, fragrance and nail product submissions, as well as new collections and designers and evaluate them for coverage on the site. Often, my process involves the critiquing of texture, effectiveness, wearability, color payoff, scent, value, packaging, etc. In fashion critiques, the process involves fabrics, wearability, design aesthetic and consumer appeal. In DIY/craft projects, products will be reviewed for texture, effectiveness, aesthetic appeal and ease of use. In recipes and food, I may be asked to consider recipes and specific food items/brands, as well as tools. These will be evaluated for taste, appeal, aesthetics, ease of use or to create and more.
I take all of these factors into the utmost consideration. While many of the products and services mentioned in reviews have been submitted for editorial consideration, several of them are from my personal collection and are items/services that I have purchased myself and/or use on a regular basis.
As Essence of Erika is a personal blog, I prefer to write about things I love, which is why the majority of reviews are positive. The reviews and opinions stated on this blog are honest, based on my own personal knowledge and are never pre-approved by brand reps or PR agencies who offer me the opportunity to test these products.
Essence of Erika does not guarantee positive reviews or reviews at all on gratis products/services. I am not paid to write reviews. Any product that I am paid for (i.e. an affiliate link) will be noted as so, and any sponsored content or advertising will also be disclosed. Any product that is provided gratis will be noted. Any contests that are sponsored by a brand are products and/or services that I have pre-approved.
This site is informational only and is not a substitute for medical and/or dermatological advice, especially wear beauty products are concerned. If you are in doubt, please seek advice from your physician and/or dermatologist. The advice on this site is the opinion of Erika Leigh Belezarian and any/all contributing editors of this site. We are in no way responsible for the effects of said advice.
If you would like to submit your product for review, or if there is an event you would like me to cover for editorial consideration, I can be reached on my contact page or at firstname.lastname@example.org.